« The Space NK concept is an exceptional service with an innovative approach and a highly edited selection of the most coveted and craved beauty items ».
For the Founder, Nicky Kinnard, the Space NK philosophy remains unaltered since she first opened the doors in 1993 in Covent Garden, London; to source and offer a carefully edited selection of high quality, original and effective beauty products from innovators and specialists around the world.
That is the reason why, the Beauty Challenger Awards organization is very pleased to welcome Valerie d’Andre, Head of Buying of Space NK, in the 2010 Jury. We asked her few questions :
Space NK is being present in Great Britain and now in the United States since 2007, what is your positioning?
Valerie d’Andre – Space NK : Space NK is the latest must-have beauty buys paradise coupled with informative, unbiased advice, high standards service and passionate staff.
We encourage our customers to play, test and have fun with the products. We share beauty secrets and tips and help them find what is best for them.
It is not just one brand we sell to a customer but it’s about pulling out the products that work for you as an individual.
We want to deliver the best of the best to our customers.
Space NK concept is an exceptional service with an innovative approach and a highly edited selection of the most coveted and craved beauty items.
What would be your key advice to niche brands?
Valerie d’Andre – Space NK : The best endorsement is word of mouth and this comes from great products and effectiveness.
Listen to the retailers. They have seen it all before and know what works and what doesn’t. (Space NK is very often involved in the last stages of new brands developments. We help them finalize their concept, adjust to the market…)
Reinvent your business constantly and listen to the latest trends: products that last and have a variety of use with visible results, at home treatments (facial)…
Consumer feed back is essential !
What are the strengths of Beauty Challenger Awards?
Valerie d’Andre – Space NK : The Beauty Challenger Awards Competition is a fantastic opportunity for the international retailers to discover the most innovative brands and concepts in the Beauty market.
It is a great way for the new and emerging brands to meet with the most important retailers and find the right partnership for their launch/ commercial developments. And receive their feed back on their final stage of developments.
It also gives the opportunity to the retailers to meet each other and exchange about beauty industry challenges and retailer new developments.
The Beauty Challenger Awards ceremony will be held on 14 September 2010 at the next Beyond Beauty Paris.
Kristel Milet –Editor in Chief Blog