In the UK, Waitrose supermarket chain sells the premium organic national brand Neal’s Yard Remedies right by its own organic private label beauty brand certified by the Soil Association. It’s a first time a premium natural brand is entering the world of a supermarket. However, Waitrose is a more premium supermarket chain which has significant amounts of organic food available and has pushed the green agenda heavily. www.waitrose.com & www.nealsyardremedies.com

In Germany stores like Alnatura and Basic are rapidly developing, adding important natural beauty aisles to their organic food aisles. www.alnatura.de

➔ Natural Beauty products are legitimate in a food environment where organic food is significantly represented.

This article is an extract of the Natural Beauty Summit Report written by 3 experts of the industry. For more information on this report and the summary of the content, check out our website http://www.naturalbeautysummit.com. Special discount for the attendees of Natural Beauty Summit Europe 2009 and 10% early booking discount for any purchase before March 30th 2010.