Eco-formulation, eco-design and affordability are the three keywords of Yannick Noah’s Ecoute ta Nature ! (“listen to your nature”), a new brand founded in agreement between the darling of French celebs and Bourjois. With shower gels, shower oils, exfoliating soaps and body care, its eight toiletries for the family with a high dose of naturalness (conceived without colorants, parabens and silicon and with 97% natural ingredients) and a strong sensual aspect are packed in big bottles offering optimal release, and some have eco-refills. Launched in March 2010 in France exclusively (GMS and Monoprix), with prices varying between €3.95 per refill and €7.95 for the shower gel, this new brand will be relayed by a website, starting in March, that’s “a little different from institutional brands,” and supported in April by a film advertisement.

Sabine Durand

Beyond Beauty MAG #28