Chanel has given carte blanche to Martin Scorsese, virtuoso and legendary director of some of the most famous masterpieces of world cinema, to create a commercial for its next fragrance for men. Gaspard Ulliel, one of the new faces in French cinema, whose beauty, energy and elegance captivated Chanel, will be the hero of this film and the ‘face’ of this perfume. The launch of the perfume is expected in autumn this year.