Let those who could not attend the last Natural Beauty Summit Europe held in Paris last November not despair! The wealth of the content of this event has now been reported and analyzed in an exclusive working document written, in english, by three experts: Emmanuelle Bassmann of In-Trend Ltd. analyst of beauty trends who specializes in Anglo-Saxon markets; Sandie Jaidane of SJConsultants, expert in the organic cosmetics market, and Michel Gutsatz of The Scriptorium Company, an international expert in brand strategy. They talked to us about it:

Beyond Beauty Blog: The 5th edition of the Natural Beauty Summit Europe on November 9 hosted nearly 200 participants. For the first time, this summit is the subject of a report.  Why?

Michel Gutsatz and Emmanuelle Bassmann: To offer a clear perspective on the issues that brands and actors in the beauty sector are facing. To date, no report exists on natural beauty that deals with all the essential issues, as is the case here. For the first time, we deal with all its aspects, wrapped in a single working document. We wrote it the day after the Natural Beauty Summit Europe 2009 in order to retransmit vital information on all the aspects that were addressed: the European and world markets, consumers, brands, distribution, brand names, ingredients, product efficacy, sustainable development, the products of tomorrow, etc.

Beyond Beauty Blog: What extra advantage does it offer?

Emmanuelle BASSMANN: It condenses all the information that was communicated after we had taken the time to analyse it within the company. We have illustrated the points made by citing a selection of significant examples. We widened the research on several questions raised by the audience during the debates – the phenomenon of direct distribution by consultants, for example.

This is an investment that will certainly help the companies concerned to work on solving their issues throughout the year.

Michel Gutsatz: It has been brought up to date with additional data and our viewpoints as experts.

The price of this report also includes one hour of consultation with any of the authors. This approach, which is completely new, corresponds to a desire to encourage our respondents to ask more pertinent questions in this domain.

Beyond Beauty Blog: To whom is it addressed?

Michel Gutsatz: This report concerns all beauty providers, distribution in the wider sense of the word, management and marketing heads of natural brands, of course, but mostly conventional brands that are now reflecting on the question. Should we develop an organic collection?  Should we buy a brand? What are the consumer benefits to be highlighted? Etc.

It is a source of information and analysis essential to the development strategies that are being formulated today.

Price of the report (in english only) : € 1000 Euros, ex VAT with a – 10% rebate for all orders received before 30.03.10.

Special price for the NBSE 09 participants: € 1000 ex VAT - 30% or €700 ex VAT and - 10% for all orders received before 30.03.10

The price of this report includes one hour of telephone consultation with any of the authors.

Beyond Beauty Paris

Tel: 01 44 69 95 69

bbp@beyondbeautyparis.com

Kristel Milet – Blog Editor in Chief