The BBP Communication agency is inviting 300 journalists from the trade press and general public to a sneak preview of future Zoom stars. The flagship platform of Cosmeeting at Beyond Beauty Paris, Zoom presents the young names in beauty and emerging concepts that will cause a sensation, each year to buyers around the world.

For the first time, Beyond Beauty Paris and the press relations agency BBP Communication offers the privilege of a sneak preview before the exhibition to the trade press at a special discovery day that will be held on 31 May 2010 at the Beyond Beauty premises. It is a wonderful opportunity for these new talents in the beauty business to present themselves to editors, who in their turn, will be able to enjoy a preview of the trends come September 2010. Save the date!

BBP and BBP

The encounter between these two homonyms is not fortuitous. The shared initials are not the reason either – what marks the new collaboration between the agency BBP Communication, headed by Barbara Paoli, and the Beyond Beauty Paris event is shared values. Both of them have at heart the desire to support and highlight brands offering a real alternative in the cosmetics market. Barbara, Alexandra and the BBP Communications team, are showcasing the young “adorable” brands that are not or little known to journalists to accompany them in their development and media communication.

Who better than they could promote the Zoom Cosmeeting space, a springboard for revealing this new generation? Neither could anyone else present an accurate picture of the Beauty Challenger Awards competition which rewards, every year, these niche, emerging or organic brands or those distributed through the para-pharmacy network.

To learn more about any of the highlights of the Cosmeeting trade show being held from the 12^th to the 15^th September 2010, please feel free to contact:

BBP Communications – 50 rue d’Estienne d’Orves – 92400 Courbevoie.

Barbara Paoli – Alexandra Collinet – Morgane Min / Tel: 01 55 70 05 59 – Fax: 01 55 70 05 62

barbara@bbpcommunication.com – alexandra@bbpcommunication.com – morgane@bbpcommunication.com

Kristel Milet – Blog Editor-in-Chief