Pola is launching B.A The Cream. A new generation product, it targets AGEs (Advanced Glycation End-products), proteins resulting from the glycation process responsible for dermal fiber aging and complexion color changes. As the brand explains in its documentation: “Freshly cooked rice is very soft, and when you keep it warm in a rice cooker, glycation occurs, hardening and shrinking the grains of rice. You no longer have the impression of white rice, but yellow, neither transparent nor bright. Identical to rice, the skin shrinks and yellows.” It’s thanks to the “all area bio-active” of Pola’s new exclusive ingredient, YAC extract (Artemisia princeps) that the cream approaches the core of anti-age skincare and very genuinely preserves the skin’s youthfulness and softness. In effect, this QD (“quasi-drug”) treatment makes the skin soft and elastic again, with a lifting effect as well. Thus it allows the skin to fight yellowing and regain the transparency of clear skin. It must be noted that the cream is very dense and concentrated, and pleasantly penetrates the epidermis. As a bonus, its fragrance evolves as the cream penetrates, and the surprising design symbolizes the nucleus of a cell that divides into two thanks to its reaching its maximum energy level. Total relaxation. B.A The Cream, 30 gr. Price: ¥32,000.

Sabine Chabbert – Beyond Beauty MAG #28

Florence Bernardin – Brec – Information & Inspiration