Exceptional people will make up this year’s Beauty Challenger Awards jury to recognize challenger, natural and organic brands, and for the first time, beauty brands distributed in pharmacies.

A unique, official competition of the “international level” variety, the Beyond Beauty Paris Awards every year salute the creativity and talent of young brands just starting out. The honorary awards receive a great deal of attention from the media due to the quality and rigor of a jury of key figures all sharing an important moment with the beauty industry’s future stars.

The Beyond Beauty Paris Awards are the unique, incomparable guarantee of being noticed in advance by decision makers in distribution and the international press. In fact, in the weeks preceding the exhibition, jury members spend one day assessing, in real purchasing conditions, the challengers in the competition. Then at the exhibition, they will meet the brands’ founders in order to finalize potential referencing.

For this 8^th edition, Valérie Vanier, director of the Beyond Beauty Paris Awards, is betting on a high-end and enthusiastic jury whose objective of differentiation comes through referencing emerging and niche brands.

Those who have already confirmed they will be there to reveal and give out the Beauty Challenger Awards and Beauty Organic Award are:

Specialized department stores: Le Bon Marché, Le Printemps, Les Galeries Lafayette, Ludwig Beck (Germany), La Rinascente (Italy), Lane Crawford (China), Seibu (Japan).

Key international chains: Douglas, Sephora, Nocibé, Marionnaud, Whole Foods.

Very trendy concept stores: Ombres Portées, LAB by Terry, Beauty Monop, Mademoiselle Bio, No Peg, Chic et Bio, Space NK (UK and USA), Being Content (UK), Beauty Cube (Spain).

Distributors specialized in emerging brands and seeking new products: FEC, 2xplus distribution, True Affinity (UK), Bella Cosmetik (Germany), Stella Life (Scandinavia).

Websites and teleshopping: Intersourcing (for TF1, M6, QVC UK and USA), MademoiselleBio.com, Zuneta.com (UK), Beingcontent.com (UK), Kultkosmetik.com (Germany).

Jury recruitment is only just beginning. Soon to join in will be experts from Russia and the Middle East.

The New Beauty Pharma Award

Beyond Beauty Paris, the organizer of the event, is adding a trophy this year. The Beauty Pharma Award will recognize the best brand distributed in pharmacies and health and beauty stores.

The following have already confirmed their participation in giving out the award: Parashop, Groupe PHR, Monoprix Pharma.

The Beyond Beauty Paris Awards, the guarantee of success

Many brands, beauty industry stars today, got their start and became established thanks to the Beyond Beauty Paris Awards competition: Les Cinq Mondes, Doux Me, Garancia, Dr NV Perricone, Go Smile, Juliette has a Gun, The Diffferent Company, Comfort Zone, Erborian, YesforLov…

In 2009 the following brands received awards: 66°30 (Beauty Challenger Awards –Zoom category), Les Fleurs de Bach (Beauty Challenger Awards – Beyond Zoom category), Aïny (Beauty Organic Award) and Absolution (Special Jury Prize).

The awards ceremony for the 2010 Awards will take place on Monday 13 September at Beyond Beauty Paris.

http://www.youtube.com/watch?v=prWz8XwE2XM

Kristel Milet, Editor in Chief Blog - Valérie Vanier, Beauty Challenger Awards Director