Soaps from the Middle East

Feniqia offers six ranges of soap, made according to the traditional Middle-Eastern process in Lebanon, and with 14 different fragrances of the Middle East (no preservatives and no colorants) for the home or spa. It also offers a new item: available in a small jar, the black soap paste scented with amber is convenient for travel. So is the organically grown Oliviers du Liban for Beesline Pro (Laboratoires Natural SARL) products, which is also launching a loofah soaked in pure olive-oil soap, very practical for a natural, gentle shower, and offering natural scrubs (with red sugar, ginger and honey). Finally, thanks to Ensa laboratories, Derm’Alep , the hypoallergenic dermocosmetics soap with olive oil and bay laurel (antifungal and antiseptic, sold in pharmacies), now exists as a clear golden liquid.

Yasmina Zerroug, founder of Charme d’Orient , is making an advance announcement of the November launch of her Berber fig-seed oil, a natural anti-wrinkle product and veritable nectar concentrate for the face and hair, and her black soap gel enriched with argan oil for the shower.  Fleurs de Bach is presenting its professional line of anti-stress face and body care for spas and professional beauty salons, packaged in big pharmaceutical jars (2nd Cosmeeting prize last year for its organic eau de parfums and a prizewinner again this year, cf. BCA). Sothys is offering a new anti-age program with a professional product and also four serums for as many needs of the skin, from fine lines to mature skin, with a “patented complex that boosts the pool of cells in good health. ” Following its massage candles, A World of Oils is launching a complete range of certified, 100% organic makeup, made in Italy, under the brand name Terrabio. Brand founder Luc-André Delacuvellerie pushed his natural concept to the limit: his stand was entirely made of recycled carton! Nuxe , the natural-origin cosmetology brand, combines the technical aspect of its products with spas. The new product: its massage products with delightful names are packed in large sizes.The essential kit for travelers keen on toiletries, imagined by Miss Ferling , includes an antibacterial gel with verbena, soap leaves and organic wipes. The Japanese laboratory Umo has come up with a treatment protocol presented for the first time at the Beyond Beauty trade show and distributed in France by SkinGold: leaving pure 24-carat gold leaves on the face for 90 minutes provides the skin with major benefits. An ultra-fine cold mist is diffused to dissolve the gold by ionization, with the Spa Umo Facial. Gone are traces of underarm perspiration, with the 1-2 Dry pads created three years ago in Holland and distributed in more 10,000 pharmacies and drugstores throughout the world and soon more widely in Europe, notably in France.

The German brand Klapp is presenting its new anti-age product Stri-PeXan Bleu, targeted to 25-45 year-olds, which contains an active substance present in stem cells of the Malus domestica apple that grows in Switzerland. Peelings with apple acids are done in spas and professional beauty salons. Terraké is innovating with its anti-puffiness, smoothing lift cream for the eye and lip contours, which contains precious minerals, and its makeup remover jelly for the eyes and lips with white tea from Fujian. Grant McMurray, of Durban, South Africa, presented his two companies, Soil (first aromatherapy brand to be Ecocert certified in South Africa) and Treemendus , organic products for the body, hair and hands with tea tree. All products are made in Zululand. The renowned eyewear maker-jeweler, Hervé Domar , who has been making fragrances and scented candles since 2007, presented his latest fragrance, Saphir, that combines a note of white truffle note with one of voluptuous lily (created by Drom).

Kajame is a young brand launched by a brother and sister, Olivier and Séverine Bertrand. “On an ultra-competitive market, we are betting on quality, our formulas are pure: argan oil, apricot seed, shea butter, mango, oil of Berber fig seed and Aloe vera. Our glass jars are made by artisans in Morocco. All our face and body care and shampoos (97 products) are available in professional salons only, ” explains Olivier Bertrand. “We adapt to small businesses that can’t buy large quantities. ” Nelly DeVuyst is developing a line of 55 high-end body and face products for men and women. These are products made in Belgium according to an innovative process, the Diadermic method, making it possible to optimize the organic-certified active ingredients. Nelly DeVuyst, already widely present on the North American market, wants to set up in Europe.

The American brand June Jacobs created the June Jacobs Spa Collection, which offers 47 face, body and hair products distributed in the most prestigious spas. For the first time at the Salon Beyond Beauty Paris, June Jacobs presented the line June Jacobs Citrus, a concentrate of the best citrus fruits. Clé des Champs is the first organic cosmetics line that follows the body through the change of seasons. Called Season Therapy, the face and body treatment protocol differs depending on the season. Agnès Bellulo created a range of products that nourish the body from within, the DietiSpa care: 13 food supplements (in clever bottles) and 6 dermocos-metics patches for wellness, slimming, beauty and vitality.

The trend for all things green that is irrigating all the links in the chain, from ingredients to packaging and including finished products, is spilling largely over into sustainable development. Filled with good practices on this subject, Cosmetic Valley is committing itself more than before to this niche. For proof, on 16 October in Rambouillet, in the presence of Gérard Larcher, president of the senate, and of Chantal Jouanno, French secretary of state for ecology, it will officially sign the charter for a “responsible Cosmetic Valley.” Finalized after two years of work, the charter lays out a certain number of commitments in societal, economic and environmental terms, the respecting of which will enable raw materials companies to obtain, depending on the level, one to several “peonies,” all thanks to declarations, the fourth peony being attributed only after on-site assessment. “With this charter, we are providing new value – made in France, ” says Soline Godet, who is in charge of this project, “with products made that respect the planet. ”

Presented for the first time in Europe, Tända , has developed a treatment to reduce acne and signs of aging. The Tända Clear or Regenerate uses a blue or red LED light, depending on the treatment. Luxomed is launching needleless acupuncture or Luxopuncture. An infrared beam provides assistance in problems of addiction to smoking, of excess weight, of relaxing, and a recognized lifting effect. Sismo Fitnessrelies on an oscillatory technique, the body reacting according to its position on the apparatus. Recommended for improving circulation, weight problems, and physical therapy. NPM , New Permanent Make-up, a company set up in Israel, presented its needle pen to color lips, eyes and eyebrows in a few minutes… NPM is a high-technology process that ensures hold for a year and a half.

Never has the marriage between cosmetics and textiles been so frequently celebrated as at the trade show. Skin’Up may imagine for its panties and accessories proof that it monitors effectiveness (which decreases from 100% to 20% with 30 maximum washings), and Sveltesse may be developing a fiber intrinsically filled with special properties (bye-bye micro-encapsulation and the problem of washings), but AhRt is committing itself to taking a different path. Its micro-capsules fix onto textile fibers through simple soaking or rinsing in the machine to give them that special property (hydrating, slimming, refreshing).