“there is strength in union and the notion of airless packaging is something the general public, or for that matter the profession, doesn’t know enough about, ” as explains Jean-Philippe Taberlet, president of Lablabo, the four major world producers of airless dosers (Quadpack/Yonwoo, Lablabo, Megaplast and Rexam) have founded the Airless Pack Association (APA). Presided over by Lucyna Silberstein, CEO of Megaplast, the APA’s objective is to develop the airless market (today 800 million bottles per year, an increase of 10 to 15%, and a potential of more than 10 billion) via an information and promotional campaign intended for consumers (and also the profession). How? Through an action program in the general media, the establishing of a quality charter to guarantee airless product quality, the placing of labels that can reassure consumers about the product they are holding, and the creating of a logo brands will accept, not to mention information tools (website, newsletters, meetings, etc). www.airlesspackassociation.com

Beyond Beauty Mag

October 2009 #27